Brand Strategy:

A step-by-step approach to brand development

To hit the nail on the head every time, we develop brands based on customer needs and competitive opportunity. It’s a process that starts with understanding the customer journey, continues with identifying your advantages compared to the competition, and finishes with development of the brand assets you need to meet (and hopefully exceed) your business objectives. Successful branding is a judicial balance of business science and design creativity.

We become your brand partners

You might have an existing brand that is past its ‘best before’ date, or you may be starting from scratch with a new brand. Either way, our discovery process is a market-proven process for formulating the strategy that comes before the design work. You can expect to be included every step of the way, because your knowledge and experience are vital ingredients in the exercise. By being part of the voyage, you can share the satisfaction of arriving at the best outcome.


We use our market-tested brand discovery process to make sure we get your brand strategy right. When complete, it provides you with the essence of your brand and acts as a design brief for the creative work to follow. It is also essential as the benchmark to help you to evaluate the brand concepts we develop and keep future outputs ‘on brand’.

Brand health check

Asking the right questions is a crucial part of the process. To start you on this journey, complete our brand questionnaire.

Services we provide

  • Brand discovery & strategy
  • Design briefs
  • Workshops, surveys & research
  • Customer journeys & personas
  • Brand stories
  • Brand architecture & structures
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Case Studies