As a local timber merchant since 1993, Devonport Timber needed to keep pace with the increasing demand of high quality, bespoke homes on the North Shore. With a refreshed face lift and colour palette that reflects heritage and craftsmanship, Devonport Timber are now able to effectively communicate the quality of their services and products they offer.
As the North Shore continues to increase in popularity with high income earners, new quality builds and restored villas are becoming more and more desired. Customers need to feel that they are buying from a company thats understands them and speaks their language so that they can feel confident they're purchasing a quality product for their project. Applying the brand to the various touch points that regularly come into contact with their audience was vital in reinforcing the message.
As an e-commerce website with a high user count, the functionality and user experience of the website was paramount to making sales. Clear user pathways, calls to action with an uncluttered approach, the website design ensures this whilst also maintaining the integrity of the refreshed brand.