Branding is about the total customer experience. It includes the obvious things – like your logo, tagline, website, signage and stationery – and it also covers the not-so-obvious things, such as your values, back story and language style. Think of it as the entire customer journey, from first glimpse to fervent loyalty. Getting branding right is the single most important thing you can do for the marketing of your business.
If you have a new product, service or company that needs naming, or the strategy stage points to the need for a name change, our creative team will explore all the options. Our naming process will follow a number of themes and streams, so you can be certain the shortlist we present will be rich with likely contenders. Our naming process is guided by the discovery stage which revolves around your target customer types. If needed, we can assist your IP advisors with their legal checks and trademark applications.
Whether you need a new brand or a brand re-fresh we will create initial concepts from which to develop your brand. With the benefit of a solid design strategy and brief, our creative team will understand the desired perception you need to project to engage with your target market. we ensure your brand will always be measured and appropriate, all the while differentiating you from your competitors and staying memorable in your customers’ minds.