When planning your website it is important to make sure its design displays brand consistency and conveys key brand messages. Increasingly, especially in 2020, a website may be the first and only engagement a customer has with your brand. Therefore their digital experience of you is crucial. There are some key principles that you need to keep in mind when going online with your brand.
There are many benefits in using a boutique branding agency. Here at Brand Counsel we believe there are many advantages we can offer our clients. Read more to find out if a boutique agency may be right for you.
This has certainly been a year of unprecedented disruption and many businesses are coming under pressure to re-think their strategy and, with that, aspects of their product or business branding. Read our advice on how to successfully pivot your brand strategy.
There are many reasons why engaging a design agency is crucial in ensuring your marketing efforts get the maximum bang for their buck. Good design is fundamental in engaging your customers and speaking to their core values. Starting from the beginning of your businesses journey a design agency will create a cohesive look and feel that encompasses your message and is meaningful to your target market.
All businesses will be affected by Covid 19. Here’s what you can do to mitigate your situation online and gain an advantage.
What makes a strong and durable brand? Find out if your brand stood the test of time or does it need to evolve?
Build personal connections with your customers to gain long lasting relationships.
Make your website your most valuable sales tool with our 6 biggest tips.
Getting great results form your design agency is a two-way street. As the world changes so do the people in it, but good design remains a constant for top-performing businesses. People often confuse design with style and making things look good. Design is about more than ‘surface’ appeal – it’s about the structure of communication and underlying messages. All businesses need to convey information and capture and hold the attention of their customers over the din of their competitors.
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