Curious how
our minds work?

Contact Us

Curious how
our minds work?

Contact

Curious how our minds work?

Contact

The way we think is shaped by the way your customers think. We’ve been creating and refreshing brands for New Zealand companies and products since 2002, so we’re in constant contact with the effects of market change. When you work with us, you can expect strategy formulation, problem solving, design creation and story telling that is precisely crafted to help you achieve your business objectives.

OUR PROCESS

1

We consult with you to learn about your business

Some of our clients know exactly what they want their brand to say and the message it should communicate, and others need more guidance. We're fine either way; whichever approach works best for you.

2

3

4

We create some great designs for you to choose from.

Even before our talented designers make a start, the magic has already begun once we've started to apply our creative thinking to you and your business.

Your business gets more of the customers you want.

Now we're getting down to the business end of your project and we begin putting your new brand into place so that you can begin getting more of the customers you want.

You give us feedback and we begin rolling out your new brand.

Here's where the excitement really begins, when you get to see what inspired creations we're coming up with for your new or refreshed brand! You give us feedback and we begin rolling out your new brand.

ebooks

The 6 Biggest Branding Mistakes

Are you reviewing your existing brand? Have you got big ideas for something new? This 20 minute read will give you several insights into how to get the best from your investment. Whether branding is new to you or you’ve been through the process before, there are always pitfalls to avoid. This e-book will help you steer your way to achieving a better and more cost-effective result for your organisation.

Take a look

Brand Facts

A strong brand is more than just a pretty face, is your brand doing all it can for your business? Is it working to its full potential? Does it convey the best image of your business and truly reflect the ethos of your company? Find out with our Brand Facts ebook and unleash the power of your brand.

Take a look

The Secrets to Design Magic

So you've decided to work with a design agency, congratulations! But how do you ensure you get the results you want? Whether you have a clear vision of your idea or no idea of where to start, knowing how to communicate with your agency will go a long way to producing that spark of creative brilliance we're all looking for. This e-book will teach you how to get the absolute best from your agency and create that little bit of design magic.

Take a look

Pick our brains about your next project

Get in touch

From our Blog

When planning your website it is important to make sure its design displays brand consistency and conveys key brand messages. Increasingly, especially in 2020, a website may be the first and only engagement a customer has with your brand. Therefore their digital experience of you is crucial. There are some key principles that you need to keep in mind when going online with your brand.

November 10, 2020
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There are many benefits in using a boutique branding agency. Here at Brand Counsel we believe there are many advantages we can offer our clients. Read more to find out if a boutique agency may be right for you.

October 7, 2020
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This has certainly been a year of unprecedented disruption and many businesses are coming under pressure to re-think their strategy and, with that, aspects of their product or business branding. Read our advice on how to successfully pivot your brand strategy.

September 15, 2020
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There are many reasons why engaging a design agency is crucial in ensuring your marketing efforts get the maximum bang for their buck. Good design is fundamental in engaging your customers and speaking to their core values. Starting from the beginning of your businesses journey a design agency will create a cohesive look and feel that encompasses your message and is meaningful to your target market.

August 26, 2020
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What makes a strong and durable brand? Find out if your brand stood the test of time or does it need to evolve?

April 21, 2020
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All businesses will be affected by Covid 19. Here’s what you can do to mitigate your situation online and gain an advantage.

April 21, 2020
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Pick our brains about your next project

Get in touch