When a group of Auckland's leading barristers decided to come together to create a chambers intent on offering a direct, brazen approach, they asked us to create a brand that would reflect their . With a large amount of experience working with the legal professions
As with many of our branding projects, we began Tim’s project by formulating a comprehensive Brand Chemistry document. It covered the scope of the new brand, objectives for the visual identity, Tim’s approach to his work and aspects of brand character. The analytical nature of the process was compatible with Tim’s legally-trained mind, so we were happy to include him in our brand workshop sessions.
Leaving a mainstream law firm to become a specialist barrister is a major step into the future for Tim Rainey, and now he has a brand and website that will make that step an easier one. While our designers paid heed to the formality and traditions associated with barrister work, they also had fun indulging Tim’s love of typography. Unexpected splashes of colour that appear as you mouse over each speciality on the home page are a flash of brilliance that received Tim’s stamp of approval.