Websites are dead, build an online sales funnel

June 11, 2019
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1. Landing Pages

If you're new to advertising your business online you may consider targeting potential clients with Adwords which can direct them to specialised landing pages that focus on a more specific product/service your business offers. This removes the clutter and distraction of taking them to your website homepage as the message on the landing page is simple and exactly about what they were searching for.

2. Added Value

A very effective way of getting potential clients contact details is to think of some information that you could offer them that is hard to find and offer a downloadable PDF containing this valuable information. Your potential clients will pay for with the download with their contact details which creates a new lead for your sales team to follow up on. Make sure to brand this download with your logo and contact details because if they liked what you wrote they may contact you!

3. Make it easy

You can’t make it too easy for people to get in touch with you, adding multiple calls to action including phone numbers in the footer is a good start. Make sure all phone numbers and email addresses include a quick link.

4. Your best foot forward

Investing in the design of your brand and website is a crucial element in making online sales. Not only will it make you look more professional and trustworthy it will also encourage brand loyalty as you will also be more memorable.

5. Make it personal

On landing pages having a point of call as an actual person rather than a general contact information can encourage people to pick up the phone. This is because they know they will not be going to some random call centre and will be speaking directly to the right person that will have the information that they are looking for.

6. Great copy

Spending a decent amount of time writing quality copy for landing pages and your website is not only great for making your website better with SEO and customer needs, it will also require you to have in depth understanding of your business as you need to write with your values, tone of voice, what makes you different and your overall business objectives all in mind. Even though we believe anyone can write copy for their website, time restraints and lack of direction can make this difficult for people so we suggest hiring a copywriter may be a good option in some circumstances.

Please get in touch with Richard to organise an appointment for a telephone/video conference on 021 0311 294 or take our free Brand Audit now by clicking here .

1. Landing Pages

If you're new to advertising your business online you may consider targeting potential clients with Adwords which can direct them to specialised landing pages that focus on a more specific product/service your business offers. This removes the clutter and distraction of taking them to your website homepage as the message on the landing page is simple and exactly about what they were searching for.

2. Added Value

A very effective way of getting potential clients contact details is to think of some information that you could offer them that is hard to find and offer a downloadable PDF containing this valuable information. Your potential clients will pay for with the download with their contact details which creates a new lead for your sales team to follow up on. Make sure to brand this download with your logo and contact details because if they liked what you wrote they may contact you!

3. Make it easy

You can’t make it too easy for people to get in touch with you, adding multiple calls to action including phone numbers in the footer is a good start. Make sure all phone numbers and email addresses include a quick link.

4. Your best foot forward

Investing in the design of your brand and website is a crucial element in making online sales. Not only will it make you look more professional and trustworthy it will also encourage brand loyalty as you will also be more memorable.

5. Make it personal

On landing pages having a point of call as an actual person rather than a general contact information can encourage people to pick up the phone. This is because they know they will not be going to some random call centre and will be speaking directly to the right person that will have the information that they are looking for.

6. Great copy

Spending a decent amount of time writing quality copy for landing pages and your website is not only great for making your website better with SEO and customer needs, it will also require you to have in depth understanding of your business as you need to write with your values, tone of voice, what makes you different and your overall business objectives all in mind. Even though we believe anyone can write copy for their website, time restraints and lack of direction can make this difficult for people so we suggest hiring a copywriter may be a good option in some circumstances.

Please get in touch with Richard to organise an appointment for a telephone/video conference on 021 0311 294 or take our free Brand Audit now by clicking here .