Why use a boutique branding agency

October 7, 2020
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Boutique branding agency

Boutique branding agencies have many advantages. Brand and design agencies can range in size from from a lone freelance designer to a large agency. Different agencies will meet different businesses' needs. A freelancer works in a bit of a vacuum on their own so may lack the breadth of experience of a team, and a big corporate may find a large agency is well aligned to them. However most New Zealand businesses are not large corporates and prefer a high level of personalised service and value for money. This is where a boutique agency can really deliver.

There are many benefits working with a boutique agency like Brand Counsel.

Experienced 

Here at Brand Counsel we are a boutique branding agency that has a select group of talented and experienced staff, each with our own specialisations. We all work together on the same shared goal - achieving great results for our customers. It is important that you trust your design agency fully and so we will guide and support you through the branding and design process to achieve your goals. We value a collaborative approach with open communication but we will also challenge you along the way. A good agency does this so that you get what your business needs—not just what you want. 

Bespoke service 

In order to achieve the best outcomes we believe an individual approach is necessary. We work closely with you on your project, this may be a website, launching a new product or refreshing your brand. Our process is tailored specifically to solve your businesses problem or need. A boutique agency’s ability to do this is unique and we have found this method to be the most effective. 

Cost effective

We work to your budget. Due to the nature of our boutique offering we can tailor our services to your budget. We can use innovative strategies to keep production costs down. There is also less wasted time that may cost you money if you used a large agency. As you are communicating directly with the people working on your project it is a very streamlined process. 


We love to help businesses achieve their goals. In order to help our clients when embarking on a branding or design journey, we have developed this Ebook - The secrets to design magic.


Boutique branding agencies have many advantages. Brand and design agencies can range in size from from a lone freelance designer to a large agency. Different agencies will meet different businesses' needs. A freelancer works in a bit of a vacuum on their own so may lack the breadth of experience of a team, and a big corporate may find a large agency is well aligned to them. However most New Zealand businesses are not large corporates and prefer a high level of personalised service and value for money. This is where a boutique agency can really deliver.

There are many benefits working with a boutique agency like Brand Counsel.

Experienced 

Here at Brand Counsel we are a boutique branding agency that has a select group of talented and experienced staff, each with our own specialisations. We all work together on the same shared goal - achieving great results for our customers. It is important that you trust your design agency fully and so we will guide and support you through the branding and design process to achieve your goals. We value a collaborative approach with open communication but we will also challenge you along the way. A good agency does this so that you get what your business needs—not just what you want. 

Bespoke service 

In order to achieve the best outcomes we believe an individual approach is necessary. We work closely with you on your project, this may be a website, launching a new product or refreshing your brand. Our process is tailored specifically to solve your businesses problem or need. A boutique agency’s ability to do this is unique and we have found this method to be the most effective. 

Cost effective

We work to your budget. Due to the nature of our boutique offering we can tailor our services to your budget. We can use innovative strategies to keep production costs down. There is also less wasted time that may cost you money if you used a large agency. As you are communicating directly with the people working on your project it is a very streamlined process. 


We love to help businesses achieve their goals. In order to help our clients when embarking on a branding or design journey, we have developed this Ebook - The secrets to design magic.