Why design is important for effective marketing

August 26, 2020
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Engaging a design agency

Design plays an important role in human emotion and therefore in the decisions we make. Your business may offer exceptional customer service or quality of product, but if the design elements of your marketing collateral are not speaking to your target audience, it can all be for nothing. Engaging design is not a luxury in today’s world of high competition for people’s attention. Good design is something your business cannot afford NOT to do. 


As the founder of Trello, Joel Spolksy says  "Design adds value faster than it adds costs."


Brand identity and image


Using a design agency to help you create your unique brand identity will ensure that you have a cohesive look and feel across all of your material. A design and branding agency will work with you to create material that will speak and appeal to your target audience. This starts from the beginning steps of naming your business (where appropriate) through to creating a logo, font and colour scheme. All of these design elements need to be a true reflection your company and play a crucial role in your marketing strategy. Having someone external to your company do this for you is far more effective and durable than trying to do this yourself.


Stand out online


People's attention spans are getting shorter in the digital age. On average we form an impression about a website in less than 2 seconds! The rest of the time, we are backing-up what logically what our emotions are telling us. So no matter how good your content may be, if it’s not well presented, the information isn’t going to reach the viewer – people will click back to Google and try another site. Engaging a design agency can make a big difference to how your website stands out and attracts the right audience. An experienced design agency will make sure your website has the right look and feel for the persona of customers your company is trying to attract. For example if your business's message is that you are reliable and trustworthy then your website design will be clean, uncluttered and have colour choices that reflect this feeling. Your marketing efforts will not be in vain with a well designed website. An engaging website and brand will ensure that you will increase customer conversions through this channel. 


Good design connects you to your customers


Creating an emotional connection with your customers through design is a good investment. It builds a long term relationship with them and what price can you put on that? If your customers feel that your brand design reflects their core ideals and principles then there is a high chance they will continue to engage with you. You and your customer are then on a journey together of shared values. A design agency will ensure that your message is consistent and that it supports the principles of what you have built your company around. For more information on this topic read our previous blog HERE about how to get the best out of your design agency. 


Contact us today if you have any questions about how we as a design and branding agency can help you. 




Design plays an important role in human emotion and therefore in the decisions we make. Your business may offer exceptional customer service or quality of product, but if the design elements of your marketing collateral are not speaking to your target audience, it can all be for nothing. Engaging design is not a luxury in today’s world of high competition for people’s attention. Good design is something your business cannot afford NOT to do. 


As the founder of Trello, Joel Spolksy says  "Design adds value faster than it adds costs."


Brand identity and image


Using a design agency to help you create your unique brand identity will ensure that you have a cohesive look and feel across all of your material. A design and branding agency will work with you to create material that will speak and appeal to your target audience. This starts from the beginning steps of naming your business (where appropriate) through to creating a logo, font and colour scheme. All of these design elements need to be a true reflection your company and play a crucial role in your marketing strategy. Having someone external to your company do this for you is far more effective and durable than trying to do this yourself.


Stand out online


People's attention spans are getting shorter in the digital age. On average we form an impression about a website in less than 2 seconds! The rest of the time, we are backing-up what logically what our emotions are telling us. So no matter how good your content may be, if it’s not well presented, the information isn’t going to reach the viewer – people will click back to Google and try another site. Engaging a design agency can make a big difference to how your website stands out and attracts the right audience. An experienced design agency will make sure your website has the right look and feel for the persona of customers your company is trying to attract. For example if your business's message is that you are reliable and trustworthy then your website design will be clean, uncluttered and have colour choices that reflect this feeling. Your marketing efforts will not be in vain with a well designed website. An engaging website and brand will ensure that you will increase customer conversions through this channel. 


Good design connects you to your customers


Creating an emotional connection with your customers through design is a good investment. It builds a long term relationship with them and what price can you put on that? If your customers feel that your brand design reflects their core ideals and principles then there is a high chance they will continue to engage with you. You and your customer are then on a journey together of shared values. A design agency will ensure that your message is consistent and that it supports the principles of what you have built your company around. For more information on this topic read our previous blog HERE about how to get the best out of your design agency. 


Contact us today if you have any questions about how we as a design and branding agency can help you.