When they came to us, Freedom Flooring was a far better company than their brand implied. Their commitment to quality and craftsmanship, which was evidenced by thousands of satisfied customers, wasn’t reflected in their leafy green logo and out-of-date website. We saw an opportunity to put the craftsmanship and care back into their brand.
WEBSITE DESIGN & BUILD
Our design work focused on capturing the time-honoured beauty of timber flooring and the grand old traditions of woodcraft, but with a contemporary spin. The renovated brand looks high quality and heritage-linked, while also feeling approachable and attainable. It’s attractive to the high-end market, however it doesn’t exclude the much larger mid-market.
Freedom Flooring’s website is the most important member of the company’s sales team, so we made sure it was equipped to attract and convert a steady stream of Auckland flooring seekers. When visitors first arrive, a video banner brings the artisanal appeal of Freedom Flooring floors to life. We also equipped the brand with brochures, stationery, vehicle livery and store signage.
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