To make sure we get your brand strategy right, we use our market-tested brand discovery process: Brand Chemistry. When complete, it provides you with the essence of your brand and acts as a design brief for creative work to follow. It also helps you to evaluate creative outputs and keep future outputs ‘on brand’.
If the Brand Chemistry process points to the need for a new name for an existing brand, or if you have a new product, service or company that needs naming, our creative team will explore all the options. The discovery process will follow a number of themes and streams, so you can be certain the shortlist we present will be rich with likely contenders. Our naming process is guided by your Brand Chemistry, which revolves around your target customer types.
Guided by a design brief that springs from your Brand Chemistry, our creative team will investigate many ways to effectively convey brand messages and qualities. Only a few ideas make it to the refinement stage, and even fewer will be presented to you. Your final choice should rest on the needs and wants of the customers, rather than your personal preference.
After identifying the communication platforms that will be most effective for you, we creatively apply your new brand look and voice to produce the outputs you need. From business cards to websites, print ads to animated videos, our capability is comprehensive.
We can also advise you about how to introduce your brand to staff and customer audiences, supply guidelines that make it easy to keep new outputs brand compliant and help you to identify an internal ‘brand champion’ to safeguard and support the future of your brand.
Our services are available as an all-inclusive brand programme, or you can select only the things you need. Whatever you commission us to do, we recommend you view the work we’ll produce as a valuable business asset that will last for five to ten years. Whether you have a budget in mind or want us to recommend a budget based on your requirements, you’ll find our approach to expenditure refreshingly flexible.