This brand creation project resulted from the merger of two successful bee-related businesses to create New Zealand’s largest supplier of beekeeping equipment. One business, Ecroyd, had a heritage of South Island family ownership reaching back 100 years. The other, Beetek, was a newer North Island company specialising in hive wear. By developing the Ecrotek name, we saluted the past in a way that works for the future.
NAMING & TAGLINE
SHOP FRONTAGE AND RETAIL SHOWROOM DESIGN
EXTERNAL AND INTERNAL SIGNAGE
Because beekeeping is a mostly rural occupation, online channels are important for Ecrotek. Working with a Magento e-commerce specialist, we designed the look and feel of Ecrotek’s new website. Our design work also flowed across Ecrotek’s printed/digital catalogue and price list.
Trade shows and fieldays are important channels for Ecrotek, so they entrusted us with crucial banner design and trade show stand design projects. Vehicle livery was addressed at the same time. The total branding exercise was executed within six months and has resulted in substantial sales growth with both key audiences – commercial honey producers and hobbyists.
Lets talk : 09 445 7444