Brand matters because the marketplace right now is noisier than ever. We are saturated and overwhelmed with company advertising and content.

Showing up is no longer good enough. You need a strong brand.

Branding is so much more than just a logo. It’s the gut feeling that people have about a product, service or a business.

A brand without soul or authority is called a logo.

The real equity in your business is in your brand.

So what does your brand say about the type of businesses and customers you want to attract.